While the Walt Disney Company’s theme parks in Florida and California have had fewer guests in the wake of the pandemic, the parks have still managed to generate record sales and profits thanks to price hikes and other changes that have increased the cost of visits, according to a report.
The business unit that includes the theme parks recorded record revenue of $5.42 billion and a record operating income of $1.65 billion in the quarter ending on July 2, the Wall Street Journal reported.
One change that has helped the company increase profits is its Genie+ phone app, which costs $15 per person a day on top of admission and allows guests to skip lines for some attractions, according to the report.
However, the app cost doesn’t cover all attractions, and parkgoers will have to pay an additional $10 to $17 to skip standby lines to experience some rides including Star Wars- and Guardians of the Galaxy-themed rides.
Other benefits that used to be free have since been eliminated or slapped with a new price tag.
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