Accor announced its 40th brand called EMBLEMS Collection, a soft brand used for conversions, allowing independent luxury hotels to join the platform.
EMBLEMS Collection looks much like Hilton’s LXR, Marriott’s Luxury Collection and Autograph Collection, Hyatt’s Unbound Collection, and IHG’s Vignette Collection that are all used for conversions.
As Accor has released, "Some hotels are not just hotels. They are true flagships, icons, the pride of a nation. EMBLEMS was created to bring together these jewels of the crown."
EMBLEMS Collection is Accor’s 39th brand and joins another 12 brands that the hotel giant defines as Luxury.
There is no word from Accor yet about what will be their first EMBLEMS Collection hotel.
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