China’s domestic tourism industry has started to bounce back – but the outbound travel market may not recover fully for two years.
Ning Guoxin, Vice President at Uni Core Communication, told a panel of China tourism experts that domestic travel will become mainstream, because the outbound market will feel the effects of the pandemic for the next two years.
China’s recent National Day and Mid-Autumn Festival holiday generated 637 million domestic tourist arrivals during over an eight-day period – about 79% of the amount seen in 2019.
Dr Tongqian Tony Zou, Assistant President at Beijing International Studies University, commented: “In the ASEAN region, people will need time to save money they lost during the crisis.
“It will take at least half to one year for people to start taking holidays, while long-haul tourism could take longer.”
He said consumers are opting for shorter, domestic tours, with contactless technology coming to the fore.
Operators in China are adapting their programs to cater for this shift and have been offering cultural experiences online to maintain their profile.
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