The Korea Tourism Organization (KTO) said Tuesday it has partnered with Trip.com Group (Ctrip), China's leading online travel agency, to promote and sell tourism products in South Korea.
KTO, South Korea's state-run tourism agency, said it will co-host the "Super Boss Live Show," a live commerce event, on Wednesday with Trip.com Group, a subsidiary of China's Trip.com Group.
The special programming on Korea will feature some 60 package travel deals on South Korea, including luxury hotels and popular tourist destinations like amusement parks and ski resorts.
James Liang, former CEO and co-founder of Trip.com Group, will personally appear on the show to promote the products. Purchases will be available on WeChat messengers and Trip.com Group's own platform.
KTO highlighted that purchased services will only be made available to customers pending the COVID-19 situation being resolved.
KTO, however, noted the event is not a signal that China is about to lift the restriction on sales of South Korean cultural and group travel goods any time soon.
"Super Boss Live Show," which first began on March 23, has aired 15 episodes so far. The amount of transactions per single episode averages 6.8 billion won (USD5.65 million).
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