Chinese travel giant and former Thomas Cook investor Fosun has reportedly recruited a number of ex-Cook executives with a view to relaunching the brand as a purely online proposition.
The Times now reports Cook is set to be relaunched as an OTA in June after hiring “a dozen” former Cook executives, predominantly those with a background in technology, according to the paper.
Ahead of Cook’s collapse, there was speculation that Fosun – which was heavily involved in near £1 billion negotiations to save Cook – would look to rebuild the brand as wholly digital operation.
Read Original Article
