Sports and entertainment content company Endeavor Group Holdings is carving out space in the tours and activities sector after buying a majority stake in experiential hospitality provider On Location Experiences.
The acquisition, which was first reported in April, is said to be worth $660 million, according to Bloomberg.
As the official hospitality partner for the NFL (as well as a partner to more than 150 rights holders in major sports and music festivals), On Location arranges high-end immersive experiences and special access for corporate clients and fans.
It also operates Anthony Travel, the largest provider of collegiate sports travel management services.
The previous majority owners included Redbird Capital Partners and Bruin Sports Capital.
The NFL, which owned a minority interest in On Location through its investment arm 32 Equity, is reportedly increasing its stake to 20%, according to Bloomberg.
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