Chinese multinational conglomerate Alibaba Group signed a Memorandum of Understanding (MOU) with Singapore Tourism Board (STB) to push Chinese visitors' arrivals and spending in the city-state.
The MOU includes co-developing joint marketing campaigns and content, collaborating on inbound Chinese travelers analytics and insights, and creating more seamless and smart tourism experiences in Singapore.
The partnership was built on an earlier MOU that was signed in September 2017 between STB and Alipay, a popular online and mobile payment platform operated by Ant Financial, a related company of Alibaba.
Under the new MOU, STB will work with more key business units in the Alibaba ecosystem to engage Chinese visitors throughout the entire consumer journey and gain deeper insights into their travelling behavior.
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