The newly added Toy Story Land marks the first expansion since the site's grand opening last June, demonstrating the company's confidence in China's growing demand for themed entertainment, Walt Disney Co announced on Thursday.
The new area will offer three main attractions, a meet and greet area, a boutique store and a restaurant, all of which feature characters from the long-running Disney Pixar franchise, said Jim Shull, executive creative director overseeing the company's parks and resorts segment.
The immersive land is designed to make guests feel being shrunk down to the size of their favorite Toy Story toys in the backyard of Andy, the boy from the movie, Shull told a media briefing in Shanghai.
Customers could then take a seat inside Slinky Dog's "springy spirals", enjoy a thrilling ride on a U-shaped track in Rex's Racer, and climb aboard pony carts at Woody's Roundup, a segment that is uniquely designed for the Shanghai park.
Disney did not disclose how big the new area would be. Chairman Robert Iger said at the park's official opening last June there was roughly additional 3 square kilometers available for expansion.
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