TripAdvisor has rolled out shopping discounts exclusively on its Chinese mobile platform, as the U.S.-based travel site positions itself to take a bigger slice of the growing Chinese tourism business.
"Our focus really is the segment of Chinese tourists traveling abroad, not domestic travelers in China," Aaron Hung, TripAdvisor's senior director of partnerships for Asia-Pacific, told the Nikkei Asian Review on Wednesday. "The over 100 million of outbound Chinese tourists are already a huge market for us."
The company has also invested in artificial intelligence to study user preferences and make recommendations on hotels, restaurants and destinations based on machine-learning. "Our ultimate goal is to make our listings personalized for every user," said Hung.
The recent revamp allows users to compare real-time hotel room prices and book from more than 200 sites, including Priceline, booking.com and even Ctrip. It has added instant booking features, avoiding the hassle for customers of making reservations on external sites.
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