Having celebrated its 50th anniversary in 2016, the world’s largest travel trade show ITB Berlin will return this year with a strong participation of over 11,000 exhibitors and over 180,000 visitors. As per previous years, over 6 billion euros worth of deals are expected to be made through ITB Berlin.
ITB China's signing ceremony with its buyers
ITB Berlin 2017 will take place from Mar 8-12. TravelDaily China, a strategic partner of ITB, will be exhibiting in the trade show and will also organize various events to promote greater understanding of China’s booming outbound travel market and large-Scale China investments in Europe’s tourism sector. Senior executives from China Tourism Association, Christie & Co, Jin Jiang Group, Maritim Hotels, HK CTS Hotels, Dossen Hotel will share their insights in these sessions.
Mark your calendar for the following event.
16:15 - 17:30, Mar 8, 2017
Hall 7.1a, Auditorium New York 1
Focus on China – Brought to You by TravelDaily China
16:15-16:20 Introductory Presentation:
Charlie Li, CEO, TravelDaily China
16:20-16:40 Keynote presentation:
Rungang Zhang, Vice President & Secretary General, China Tourism Association
16:40-16:55 Keynote presentation:
Hotel Investments in Europe and Booming China’s Outbound Tourism
This presentation will review the European hotel market performance and trends, and to help hotel groups better understand why and how to make hotel investments in Europe.
Dr. Joanne Jia, Head of Asia, Christie & Co
16:55-17:30 Panel Discussion
Large-Scale China Investments in Europe: Transforming the Hotel Landscape and Redirecting the Flow of Chinese Tourists?
China is making massive investments in promising companies worldwide. China’s investors are also making purchases on a huge scale in the hospitality industry. Currently hotel investments appear to be lucrative, and China is buying hotels in prospective destinations to gear up for additional growth by venturing out of China. What other investment plans do China’s investors have for Europe? How is their “venturing out’ strategy changing? Which destinations are becoming stronger, and which are getting weaker? Representatives from leading China hotel chains explore where the future is heading.
Moderated by:
Dr. Joanne Jia, Head of Asia, Christie & Co
Panel guests:
Pierre Frédéric Roulot, CEO, Jin Jiang Europe, CEO, Louvre Hotels Group
Roland Elter, Chief Commercial Officer, Maritim Hotels
Peng Huang, Executive Deputy General Manager, HK CTS Hotels
Hansen Zhao, President of Dossen International, Dossen Hotel Group
TravelDaily China's CEO Charlie Li speaking at ITB Berlin 2016
Chinese Night
This special event for international and China’s exhibitors and buyers will be hosted by ITB Berlin on Mar 8. This by-invitation-only event is sponsored by Jin Jiang International and Visit Europe and is the best platform for you to meet exhibitors and buyers from China.
Come to Meet us at Hall 6.1-159
