Search results for “merchandising”
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Travelport records 6% net revenue rise in 2016
02/21/2017|9:54:08 PM|
Travelport's air revenue increased 3% to USD 1,651 million in 2016 and Beyond Air revenue rose 18% to USD 579 million, contributing 26% of Travel Commerce Platform revenue of the year.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
Merchandising opportunity awaits for Chinese carriers
09/02/2015|6:03:46 PM|
Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China Southern Airlines deepens ties with Travelport
12/07/2016|10:26:13 AM|
Travelport announces a new agreement with China Southern Airlines in which the Chinese carrier will utilize Travelport's digital solutions for fourth consecutive year.
Baidu Nuomi halts self-run hotel reservation
11/16/2016|11:44:40 AM|
Baidu Nuomi has transplanted Ctrip's and Qunar’s hotel-booking and ride-hailing services to its platform to replace its own services.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016|9:11:56 PM|
Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
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