Search results for “first-party data”
First-party data: The elusive key to travel's recovery
03/25/2021|6:41:49 PM|
A storm of developments makes personalization significantly more challenging for everyone. To ride the wave of recovery, travel companies need to listen and learn how traveler preferences are changing.
Journera uses traveler segment data to help complete the trip
04/06/2021|6:16:27 PM|
Journera claims a superior marketing ROI with data tool JourneyAware, generating more bookings and revenue than alternative tools that largely rely on online search or shopping data.
How can your property emerge as a winner in 2021?
04/02/2021|5:37:18 PM|
Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
How Travel Audience is helping destinations spot sources of demand
03/31/2021|11:53:32 AM|
In a disrupted time like now, the most important thing for destinations is to remain top of mind.
Addressing consumers across a new customer journey
03/29/2021|2:20:26 PM|
After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
China hotels benefited from quick lockdowns, later holidays
03/04/2021|1:43:26 PM|
Midscale and economy hotel affordability likely contributed to their strong occupancy when compared to the other hotel classes.
OTA rolls out travel marketing hub; Alibaba, Hilton integrate membership | Weekly Review
04/04/2021|11:24:18 PM|
TravelSky net profit plunges 85% in 2020; Tongcheng-Elong acquires a corporate travel firm.
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