Search results for “digital skill”
World Tourism Day: How digital skills can support recovery
09/29/2020|7:48:24 PM|
Google remains optimistic about the travel industry’s future, and about the role that our tools can play to help it recover.
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Taking a leap into today's digital era as a traditional travel organization
08/27/2019|9:15:10 PM|
Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.
Smarter data journeys: The tricks OTAs are already using
09/11/2019|3:15:35 PM|
Sophisticated technologies allow hotels to track the performance of every single customer and change their investment for each guest based on their value and likelihood to book.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Data optimization – a journey that is all about preparedness and diligence
04/10/2019|9:48:37 AM|
Capitalizing on various sources of data is imperative, and for this, an organization has to plan in a meticulous way. As it turns out, China Eastern is reaping rewards after two years of planning, and is continuously refining its initiative with relevant people, data platform, data governance etc.
The CRM data warehouse
03/26/2019|4:45:12 PM|
The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
WiT Indie returns to Penang with stellar cast of travel experts
02/22/2019|2:19:28 PM|
WiT Indie 2019 will explore the theme of Love & Money: How to do both and be Happy, aiming to keep business owners at the center of the equation.
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