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Improving the efficacy of programmatic ads with local infrastructure

03/31/2016|6:25:45 PM|

Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.

RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Programmatic advertising – travel advertisers need to be spot on with it

06/10/2015|9:24:08 AM|

OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.

Identifying users and their intent – two of the biggest challenges in digital ad domain

03/03/2015|9:47:58 AM|

Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?

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