Search results for “RTB”
RTB can deliver provided it is backed by astute planning
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Improving the efficacy of programmatic ads with local infrastructure
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Programmatic advertising – travel advertisers need to be spot on with it
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Identifying users and their intent – two of the biggest challenges in digital ad domain
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Lots of people, bad traffic, no road rules and this investor is in
Following his exit from Qunar, Fritz Demopoulos has set up his own investment fund, Queen’s Road Capital and he has one simple rule when it comes to making bets.
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