Search results for “PMS”
Best Western acquires PMS firm AutoClerk
08/23/2019|1:11:21 PM|
The acquisition marks BWHR's effort to simplify distribution for its hotels by making management of technology, revenue and customer relationship, reporting and connectivity simpler and easier.
Annual wrap-up: 12 major travel news events in 2019
12/26/2019|4:42:58 PM|
Buoyed by technological innovations and transformation in consumer demands, the travel sector has soared despite turbulence in the year.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
The myth about guest personalization — it takes two
07/17/2019|7:25:19 AM|
Personalization takes two — the power of modern technology, and the continued investment of hoteliers to go the extra mile and get to know their guests and their guest segments.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
The CRM data warehouse
03/26/2019|4:45:12 PM|
The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
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