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Trip.com Group launches a free cancellation initiative in face of the virus outbreak

01/27/2020|6:56:59 PM|

So far, 37 global airlines and over 10 international hotel chains have participated in the initiative to offer travelers free cancellations.

RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Programmatic advertising – travel advertisers need to be spot on with it

06/10/2015|9:24:08 AM|

OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.

Investment in China’s luxury hotels set to slowdown

01/29/2015|10:41:26 AM|

China's star-rated hotels have resorted to voluntarily lowering their star ranking and selling off assets t survive.

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