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What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Turkey launches visa-free entry for Chinese travelers

01/03/2026|4:00:04 AM|

China has become Turkey’s fastest-growing tourism source market.

40% of China-Japan flights slashed: where is the capacity shifting?

12/23/2025|10:44:34 AM|

Capacity withdrawn from Japan is partly being redirected to Southeast Asia.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

H World faces a setback in Europe as 14 properties switch to Marriott brand

10/12/2024|6:06:51 PM|

The rebranding marks a step for Marriott’s expansion in Europe but it holds a different significance for H World.

Chinese tour groups vanish from Europe as independent travel surges

12/25/2025|11:29:02 AM|

Modular “travel concierge” services and self-assembled itineraries are quietly rewriting the rules of Europe-bound travel from China.

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40% of China-Japan flights slashed: where is the capacity shifting?

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China grants 30-day visa-free entry for UK citizens

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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