Search results for “Booking.com China”
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
Ctrip leads AI and big data study for superior travel experience
10/26/2017|3:59:40 PM|
Ctrip studies 50TB data generated daily by its 300 million users to understand demographics, customer demands and travel behavior, strengthening capabilities in AI, big data and intelligent hardware.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
China’s outbound tourism slowing in growth but diversifying
10/18/2017|11:52:03 AM|
The growth of outbound tourism traffic from China and their spending were slowing in 2016, while tourism traffic to “Belt and Road” countries increased significantly to around 50 million during the year.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
Fliggy keeps working on mobile application, content and destination
09/29/2017|11:08:32 AM|
Fliggy is aiming to be a fully integrated platform encompassing e-commerce, content and lifestyle, all three are typical individual areas of tourism that one or another platform specializes on.
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