ChinaTravelNews – Wanda Tourism continues its takeover of regional tour operators with its acquisition of Kunming Scenic Travel, Wanda’s 11th such acquisition after Hunan tour operator Easygoing. Wanda Tourism will leverage its advantage for development by forming interface and mutual support structures between its travel companies and the various operational branches under Wanda Group. Wanda Cultural Group vice president Yueming Mo said, “We will consolidate our travel companies into a comprehensive service and marketing platform for Wanda Group’s resorts and Cultural Parks”.
Regarding integration of the regional travel companies he outlined Wanda’s corporate social strategy. “First we must leverage each company’s forte and specialties, support and encourage their consolidation, then integrate them in accordance with Wanda’s corporate culture. Next year we will launch an Enterprise Resource Planning (ERP) system for integrated financial management of all of our travel companies. We aim to rank among the top five travel companies in China by 2016 and in the top three by 2018,” he said.
Additionally, he revealed the next step for Wanda Tourism is in overseas development, to effective integrate Wanda’s resources in its global network and gain control over resources for its travel companies. Wanda currently has invested in hotels in the UK, Spain, Australia and the USA and will likely acquire or set up travel agencies in these locations.(Translation by David)
