Beta-testing is set to launch this week, Tnooz has learned. Details are expected to be made public by the end of next week.
With this move, the San Francisco-based startup stops depending on its pioneering, niche emphasis on same-day booking, which led to partnerships with more than 10,000 hotels and to its app being downloaded 11 million times.
HotelTonight's decision may be a sign that its exclusively-"day-of" booking model could only scale so far to satisfy its investors, who have poured $80 million into the company to date. Added date flexibility may be seen as a way for the startup to persuade more users to book rather than just browse.
