David Trimm, chief information officer for the chain, says that the company is investigating technology that would add virtual touch-screen keypads to windshields, enabling guests to tap a code to enter a car.
The capacitive keypad on the windshield would measure the reflection of visible light on the fingers of the user. It is being developed by French car-sharing tech firm Eileo.
Hertz is considering technologies like that one to help achieve its goal of enabling all of its vehicles to shift between by-the-day bookings and by-the-hour bookings. Currently vehicles are set to only one or the other type of rental.
