On Thursday morning Melbourne time, Lonely Planet leadership spoke to staffers, and employees quickly began sharing details of the staffing cuts. Australian media reported numbers up to 100, but the final tally will likely be less due to moves within the organization.
We spoke with COO Daniel Houghton, who did not deny the cuts or reorganization but disagreed with some of our assertions:
"We are not relocating our digital roles to Nashville,” Houghton said. “We have digital resources around the world at LP and will continue to maintain that global presence. That part of the headline is inaccurate, as well as the statement on shifting roles from Melbourne to Nashville. None of the changes today reflect any movement in existing roles to Nashville."