For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business.
When I heard Salesforce.com CEO Marc Benioff tell a story of a hotel that used Twitter to provide timely, personal service – I knew I needed to hear the story from that company: Corinthia Hotels.
Below, Jason Potter and Vanessa Coleiro share not only their experiences with using digital listening for sales and service – but how they raised internal support and built an infrastructure that enables their 5-star hotel brand to act as a virtual concierge.
Read full story at: http://www.tnooz.com/2012/02/21/how-to/how-to-use-social-media-monitoring-for-service-and-sales-in-travel/
