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Radisson Hotel's transformative strategy

09/28/2022| 5:26:04 PM| 中文

Just one brand for each segment with a clearly articulated value proposition for the consumer and the owner.

Few hotel companies have changed as much in the past five years as Radisson Hotel Group. The company, which had struggled with mediocrity, did a strategy rethink and retooled itself. The European-based company is still relatively small, with about 1,700 hotels and resorts open or in development. But it aspires to double its portfolio by 2025.

Last year the group signed nearly 200 properties. This year it aims to open 15,000 rooms and sign 330 properties.

Jin Jiang International Holdings, a Shanghai-based tourism powerhouse, became the majority owner of Radisson Hotel Group in late 2018. Jin Jiang also has a 13 percent stake in Accor, and it owns Louvre Hotels Group, parent of the Golden Tulip brand. Jin Jiang has a master franchise agreement with Radisson Hotel Group that let it sign last year more than 25,000 Radisson-branded rooms in Greater China via Jin Jiang’s entities.

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TAGS: Radisson Hotel Group | Jin Jiang International | Accor
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