Shanghai Disneyland has launched its official online flagship store on Alibaba platform Tmall.
This is the resort’s first online shopping destination. It promises to expand Shanghai Disneyland’s retail experience beyond the resort and offer a “complete multichannel shopping experience.”
It was also announced that the resort is expanding its holistic shopping experience with a new “Special Merchandise Exclusive Draw,” which is a new shopping program for high-demand merchandise items. All of this comes the week after the official opening of the Disney Home Store in Disneytown.
“The opening of our new flagship store on Tmall, and introduction of additional online and offline shopping experiences will provide guests and fans with even more products and convenient shopping options,” according to Joe Schott, President and General Manager of Shanghai Disney Resort.
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