The Danish Embassy in China held a press conference on Wednesday afternoon to introduce their newly built Hans Christian Andersen museum to Chinese audiences, wishing to attract more tourists amid a travel industry hit by COVID-19.
Cooperating with China’s social media platforms, the Danish embassy and the museum will launch a three-day livestreaming activity between September 16 and 18 to interact with China’s Andersen fans.
The museum, named Hans Christian Andersen House, is located in Odense in Denmark, the writer’s birthplace.
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