Shanghai Jin Jiang Capital Company, or Jin Jiang for short, has been hit hard by the fallout from Covid19.
At the end of 2019, the Shanghai-based hotel company held or managed 8,606 hotels across 66 countries – 85% of these properties were in China, where of course the novel coronavirus first came to prominence, while 87% were owned by third parties but operated under franchises granted by the group. And it’s further worth pointing out that Jin Jiang’s varied business portfolio includes full-service hotel, select-service hotel, passenger transportation vehicles and logistics, and travel agency segments; in the hotel space alone, its brands include the likes of Tulip Inn, Campanile, Kyriad and many others.
The TOPHOTELPROJECTS construction database may not be able to give us a complete picture of the expansion plans of a global giant like Jin Jiang, but nevertheless it can give us a valuable insight into what’s happening on the ground. It reports there are 26 projects in progress as of 10 June 2020, with a further five developments on hold.
The fastest-growing brand in the database is Hampton by Hilton China with 11 active projects, followed by Tulip Inn (four), Kyriad and 7 Days Premium (both three), Jin Jiang Hotels and Hotel12 (both two) and Maison Albar (one):
During this time, the group has worked vigorously to support the epidemic prevention and control by adopting various measures, such as waiving the ongoing franchise fees in whole or in part, handling the hotels expropriated and temporarily closed, enhancing disinfection and sanitisation of hotels, and by processing the cancellation or rescheduling of customers’ trips, in a diligent effort to fulfil its corporate social responsibility.”
Like everyone in the hospitality sector, Jin Jiang has had to adapt rapidly to reflect the very different world in which we now live. But if countries and cities can manage to get coronavirus under control, particularly in the company’s Chinese heartlands, its management will no doubt be hoping that the business can attract more guests in future as consumer confidence gradually recovers.
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