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China’s social media platform WeChat taps into outbound tourism market

11/27/2019| 10:57:04 AM|

The alliance will support members in digitalizing their content and services, offer training on effective practices, and finance innovative solutions.

WeChat, a Chinese social media platform, that has become popular with institutions, brands and other entities to engage with followers, today announced the launch of a project to work with tourism authorities worldwide to digitalize services to tap China’s growing outbound tourism market.

WeChat, was rolled out by Chinese tech giant Tencent in 2011. The combined monthly active users of WeChat topped 1.15 billion by the end of September of 2019.

For a new project, the platform has teamed up with partners to set up the Welcome with WeChat Alliance to leverage its ecosystem to help participants meet the diversifying demands of Chinese travelers abroad.

The alliance will support members in digitalizing their content and services, offer training on effective practices, and finance innovative solutions.

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TAGS: Wechat | outbound tourism
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