New statistics from Ctrip, China's largest online travel agency, show that an increasing number of Chinese couples are traveling for this year's Qixi Festival, or Chinese Valentine's Day, and tourism costs have reached 3,350 yuan (USD 486.5) on average, 10% higher than last year.
According to a report published by Ctrip, over 200,000 consumers booked holiday packages through the online platform as of Wednesday, surpassing the number for Valentine's Day this year. Most trips were within China or nearby nations.
The numbers of travelers choosing more private customized tours saw an increase of up to 375%.
People from the post-1980 and post-1990 generations are still the main consumption driving force, together accounting for 35% of total travelers, followed by the post-2000 generation with 27%.
In a noteworthy trend, the number of solo travelers has significantly increased this year to 30%.
As this year's Qixi Festival falls on a Friday, many took more days off for their vacations. The report shows 27.08% travelers took less than three days, 47.63% took four to six days, and 25% even spent more than a week.
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