Tailored-tour operator BuGenTuan (meaning “Don’t Choose Group Tour” in Chinese) announced that it has just raised tens of millions of yuan in its series A round from undisclosed investors.
The company earlier raised tens of millions of yuan in its Pre-A financing round led by Newsion Venture Capital last November.
Since then, BuGenTuan, a subsidiary of tour operator Beijing Abu International Travel Agency, had started independent operation offering online tailored tours, providing customers with personalized tour products via its website, App and WeChat Official Account.
Other than designing a comprehensive tour solution based on customers’ specific needs submitted via the platforms, the company also offers Unique Collection, a consumer-facing product. (Translated by Jerry)
