Chinese tourists could be worth up to USD 100 billion to the Australian economy by 2025, while making local businesses "China ready" could contribute further economic benefit, the head of the Australia China Business Council (ACBC) said on Monday.
Taking into account "secondary transactions" as a result of tourism -- including education, goods and services, and growing Chinese investment in Australia -- the report said Australia was set to benefit immensely at the hands of China's growing middle class.
According to the report, 46 percent of Chinese visitors are repeat visitors, with many of those returning to Australia to undertake study, invest in local businesses or invest in the local property market.
Chinese tourists present Australia with an important opportunity to tap into the broader Chinese market. When tourists have a great holiday in Australia they are more likely to purchase Australian products and services when they return home.
With Chinese tourist numbers rising by 19 percent year-on-year between 2010 and 2015, there is no doubt that Australia presents an attractive product to Chinese tourists.
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