China plans to promote inbound tourism with targeted campaigns for visitors from South Korea, Japan, and Southeast Asia.
The trends of 2024 are likely to continue into 2025.
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Chinese visitor arrivals to Japan increased 2.9 times year-on-year.
In 2024, overseas car rentals by Chinese tourists surged by over 700% year-over-year.
Visa-free foreign entries reached 20.115 million, a 112.3% year-on-year increase.
International passenger flights to and from China reached 6,400 per week last year, recovering to 84% of 2019 levels.
Thailand is a popular destination for many Chinese tourists on their first international trips.
New opportunities await exploration.
With Marriott International as the founding sponsor, applications are now open for initiatives aimed at expanding opportunity and inclusion across GBTA’s global community.
The company has served more than 600 overseas merchants, covering 22+ countries worldwide.
The two giants also face rising competition from younger rivals like Airbnb.
Both companies are counting on growth in international theme parks.
Demand is expected to remain strong for the coming months.
The influence of short videos is evident in every step of travelers’ journeys.
