With the reorientation of the flow of tourists to the domestic market, Hainan tours are in increasing demand.
China’s capital city Beijing recorded a total of 2.75 million tourists over the first three days of the holidays, an increase of 1.2 times year-on-year.
Air and bus travel are also down considerably.
Compared to the previous year, 53% of those surveyed are more likely to travel in their own country and 46% are more likely to travel with their own car.
China’s share of the global luxury market—the goods typically sold at duty-free—almost doubled last year to 20%.
Chinese operators have subsequently suffered a dramatic reversal in fortunes just as the New Year holiday period approaches.
Mask use and enforcement is the leading factor influencing transportation decisions in Japan (51%) and China (42%).
Both corporate and leisure travel are getting back on track in the world's second-largest economy.
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