Search results for “user experience”
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Destination booking service Klook closes $30 million round led by Sequoia
03/03/2017|11:57:18 AM|
Travel experience reservation platform Klook announced on March 2 that it has raised USD 30 million in its B round funding, which had Sequoia Capital China as lead investor.
Ctrip net revenues climb 46% in Q1 2017
05/11/2017|8:06:51 AM|
Ctrip's transportation ticketing revenues in first quarter of 2017 rose 48% to USD 418 million after consolidating Skyscanner results for first time. The same revenues in Q1 2016 grew 106% YoY.
Asian airline booking tech can better serve frequent flyers
02/22/2017|2:41:43 PM|
New ideas in social media marketing from Asia such as WeChat booking are inspiring airlines around the world.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
WeChat innovates Mini Program, hints at travel services
01/09/2017|10:06:26 PM|
WeChat launched in-app service Mini Program (or XiaoChengXu in Chinese) on January 9. The “instant and disposable” service is deemed more suitable for travel companies as their business is more offline oriented and they are visited in app at lower frequencies.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
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