Search results for “super apps”
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Facebook has recently given some developers access to its Messenger Chat SDK that might help them build up interactive experiences such as shopping, travel booking etc. This might offer users full-service convenience and utility via only one App. It might also ultimately further ensure Facebook's dominance on SNS.