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International hotel brands venture into China's lower-tier cities amid market shifts

03/10/2025|4:23:53 PM|

Small cities and counties dominated top destination list with highest surge in hotel bookings during the 2024 National Day holiday.

International hotel performance drops in China: Is business travel to blame?

08/23/2024|12:18:16 PM|

Business demand accounts for approximately 60% of hotel stays, while leisure demand makes up the remaining 40%.

Chengdu's first Hilton hotel sold for USD 69 million

02/24/2025|5:05:51 PM|

In less than five years, China has seen a reduction of over 100 five-star hotels.

What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Is a stronger RMB the biggest black swan for China’s tourism in 2026?

01/19/2026|8:20:01 AM|

It has hit the gas for outbound travel that was suppressed in previous years.

JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

Turkey launches visa-free entry for Chinese travelers

01/03/2026|4:00:04 AM|

China has become Turkey’s fastest-growing tourism source market.

25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

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