Search results for “digitalization”
Global Eagle acquires IFE Services; plans to combine content service units in 2014
10/23/2013|2:56:06 PM|
Making good on its stated promise to further consolidate the inflight entertainment and connectivity (IFEC) industry, and work towards creating an “entertainment in motion powerhouse”, Global Eagle Entertainment has bought the UK-based parent of IFE Services – Travel Entertainment Group Equity – for $36 million in cash.
eHi makes right moves, achieves bottom line profitability
11/24/2015|3:17:53 PM|
eHi is banking on its mobile infrastructure as well as its association with Ctrip for stepping up the contribution of digital bookings.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
How to use social media monitoring for service and sales in travel
02/24/2012|10:11:23 AM|
How to use social media monitoring for service and sales in travel? In the following, the author shares the successful experience of Corinthia Hotels.
China’s leading OTAs face challenges on all sides
10/14/2010|4:15:11 PM|
As China’s online travel market grows, competition among trip booking sites has heated up, with home-grown providers fighting hard to keep and increase market share. The competition isn’t a simple dual between two market leaders—international players are looking for ways to capitalize on the upward trends in online travel here.
Marketing to Chinese Consumers: Dragon Trail Wins 2010 CTW Chinese Tourists Welcoming Award in the Product Innovation Category
05/26/2010|11:32:51 AM|
For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the growing Chinese Outbound Tourism market.
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