Search results for “brand launch”
Tujia acquires Mayi in strategic tie-up with 58 Inc.
06/22/2016|10:18:06 AM|
Tujia has fully acquired Mayi.com, and has made Mayi’s former controlling shareholder 58.com Inc. a new shareholder of Tujia.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
CAR Inc. shows adeptness in multi-faceted auto mobility operations
05/20/2016|9:37:39 AM|
Maintaining that the group is more than just a car rental company, CAR Inc. is making strong moves to strengthen its position as a top-notch auto mobility provider in China.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Expedia reports Q4 and FY2015 results
02/11/2016|5:57:39 PM|
On February 10 Expedia announced financial results for the fourth quarter and full year 2015 with its gross bookings increased 40% and revenue increased 29% year-over-year in the fourth quarter of 2015.
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