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Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Chinese outbound tourists increase 5% to 62.03 million in H1 2017
08/04/2017|11:28:49 PM|
China remains the world’s largest outbound tourism source market following a 5% increase year on year in the number of Chinese outbound tourists to 62.03 million in the first half of 2017.
Chinese tourists to make 9 million trips to Thailand in 2017
07/18/2017|8:08:26 PM|
Thailand’s tourism authority projected that Chinese tourists will make 9 million trips to the country this year, remaining its biggest source of foreign visitors.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017|1:58:57 PM|
Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
Airbnb sticks to C2C model in China localization
06/18/2017|2:34:14 PM|
Airbnb China’s vice president and public policy head Li An said that the firm will continue to focus on C2C model and emphasize quality rather than quantity in property listings.
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