Search results for “BrandZ”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun
08/29/2019|4:54:52 PM|
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
Ctrip Chairman: globalization is about supply chain, brand and innovative R&D
06/20/2017|1:25:19 PM|
Ctrip’s globalization should focus on its supply chain, brand and innovative research and development, chairman James Jianzhang Liang said.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Will downsizing inflight meal service lead to airfare decrease?
09/18/2019|10:04:15 AM|
For the big airlines, the point of downsizing meal service lies in preparing the mindset for embracing the “fare family” airfare strategy.
Customized travel booking platform T-Bird acquires Haiyou
09/12/2019|5:37:56 PM|
T-Bird acquired Shanghai Haiyou to integrate resources and make the pie of customized travel bigger. More potential acquisitions are said to be in the pipeline.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
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