Search results for “Brand loyalty”
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019|4:24:11 PM|
From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
The myth about guest personalization — it takes two
07/17/2019|7:25:19 AM|
Personalization takes two — the power of modern technology, and the continued investment of hoteliers to go the extra mile and get to know their guests and their guest segments.
Hilton Honors explores travel motivations and aspirations of APAC travelers
07/16/2019|3:59:53 PM|
The uniqueness of the destination or experience has the most influence on deciding where people want to travel with three in four aspiring to be a 'travel expert in their social circle.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019|10:18:45 AM|
The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Why don’t luxury hotel brands truly differentiate?
06/18/2019|6:29:45 PM|
Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
Ryanair is starting to hide its brand
06/18/2019|6:04:55 PM|
The company’s newfound appetite for local subsidiaries may be a wise marketing decision.
IHG CEO: China is “second home market” and OTA is running hotels “to learn”
05/11/2019|10:52:22 PM|
Mr. Keith Barr is not that concerned on the Chinese hotel giants' international play.
Huazhu net revenue rises 14.2% to $356 million in Q1
05/23/2019|7:31:53 AM|
Hotel turnover increased 17% to RMB7.2 billion. Net revenues from manachised and franchised hotel were RMB1.7 billion (US$257 million), representing a 15.2% year-over-year increase.
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