Search results for “Brand loyalty”
How much did big travel companies spend on TV Ads in 2019?
01/09/2020|5:17:19 PM|
Hotels increased U.S. national TV spend nearly 32 percent to $403.5 million in 2019 compared with the previous year.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019|8:10:43 AM|
Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
Accor and Alibaba Group enter into strategic partnership
11/08/2019|9:32:23 AM|
The two innovative companies join forces to develop a series of digital applications and loyalty programs to improve the consumer and traveler experience over the next five years.
CEO Ji Qi foresees the future of Huazhu as a “world-class hotel company”
11/14/2019|9:59:36 AM|
The team, led by Qi and Jenny Zhang, is ready for a major leap after being in the business for 14 years. Huazhu is eyeing 10,000 hotels in 3-5 years, and sufficient scale in geographic areas outside China, too.
Huazhu net revenue increases by 10.4% to US$427 million in Q3
11/13/2019|9:40:27 AM|
Hotel turnover increased by 19% to RMB10 billion. Net revenues from leased and owned hotels were RMB2.1 billion, representing a 1.8% year-over-year increase.
Expedia eyes global new heights with dual focuses on travelers and partners
11/15/2019|2:55:31 PM|
Enabling frictionless travel requires strategies and thoughts on different levels.
Chinese hotel giant Huazhu to snap up Deutsche Hospitality for €700m
11/05/2019|11:21:11 AM|
Jenny Zhang, CEO of Huazhu, thinks that the merger of Deutsche Hospitality and Huazhu will create the foundation of a global hotel group that combines "German quality and Asian speed”.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
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