China may have more to lose if borders open to tourists; China’s air travel market pulls ahead the US.
Many hoteliers who participate in the metasearch area will worry that the rising CPCs will make this battleground uninhabitable for worthy returns.
China sees a 244% rise in theme-park businesses registration in January-April; Marriott sees 76.8% rise in Greater China RevPAR.
The 2021 priority is to prepare for the coming travel rebound.
Trip.com focuses on personalized domestic travel; China Express bets on subsidized routes, home-grown jets as path to profits.
Greater China represents between 6% to 8% of the total revenue in Accor.
The string of hotel development partner deals signed in China points to where the world’s hotel building boom will likely center during the travel recovery.
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