Hilton increases variety of experiences to HHonors members via new rewards category
02/23/2007|3:38:00 PM|Eyefortravel
The Hilton Family of Hotels has introduced a new rewards category, Experience Rewards, for members of its guest reward programme, Hilton HHonors. (2/21/2007)

Through several key partnerships, the Experience Rewards program offers a diverse range of extreme and lifestyle activities that HHonors members can redeem with their HHonors points.

The company says Experience Rewards represent a departure from what is currently offered by Hilton HHonors or any other hotel loyalty programme.

“Experience Rewards is added proof that Hilton HHonors is the most attractive hotel loyalty programme in the industry,” said Adam Burke, senior vice president and managing director of Hilton HHonors Worldwide. “It distinguishes us from our competitors by providing fresh, forward-thinking content and further engages our members, making HHonors the hotel loyalty program of choice.”

Through an exclusive partnership with Signature Days, an online provider of experience gifts across the country for every occasion, HHonors members can redeem points for a selected range of Experiences, from sky diving and hot-air balloon rides to private yoga lessons and wine tasting. Members can also redeem points for a Signature Voucher, a gift card giving members access to all that is available at

A partnership has been formed with EagleRider, the only organization licensed to rent Honda and Harley Davidson motorcycles, and Intrawest Destination Resorts, a world leader in destination resorts and leisure travel, increasing the variety of experiences available to HHonors members.