Turning casual browsers of travel to loyal customers of brands
07/01/2014|10:50:55 PM|tnooz.com

Browsing the web.

From searching for that next big holiday, the weekend break, or the dreaded half-term holiday.

Across the travel landscape, airlines and online travel agencies (OTAs) are struggling to understand how their customers interact digitally with their brand: Google calculates that 90% of consumers use multiple devices to accomplish their online goals – when planning and booking travel, however, this figure drops to 46%.

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