British Airways is basking in the relative calm waters of reconvened talks with trade unions by launching upgraded in-flight web services on its business class-only route from London to New York.

The airline is hooking the announcement on giving passengers the ability to catch FIFA World Cup football and coverage of the Wimbledon tennis tournament, although with England and the USA both exiting the South African finals and the famous grass court competition almost over, perhaps the timing is slightly off.

Nevertheless, Airbus A318s flying the route from London City Airport to JFK have upgraded their entertainment systems to allow users to access information about the destination, book chauffeurs, access concierge services, monitor news and sport and view guides to local events.

Please read the full story at http://www.tnooz.com/2010/06/30/news/american-airlines-and-british-airways-ramping-up-mobile-and-in-flight-services/