Aloft brings a new twist in travel to Foshan, China
09/15/2008|11:17:00 AM|Etravelblackboardasia
Monday, 15 September 2008: Starwood Hotels & Resorts Worldwide, Inc. , recently announced it has signed an agreement with C.M. Enterprises to develop an aloft hotel in Nanhai Science & Technology Industrial Park, Foshan City of Guangdong Province in China. Set to debut in 2010, the 200-room hotel will be the first international branded hotel to open in Nanhai.

“We are thrilled with the signing of aloft Nanhai – Foshan! This signing is certainly timely, especially with the upcoming opening of our first aloft in Asia and in China: aloft Beijing – Haidian. Guests traveling to Foshan for business or pleasure won’t have to settle for one or the other, thanks to aloft. Our bar w xyzSM is sure to be a hub of activity for locals and visitors alike, and our meeting space and guestrooms will inspire even the most jet-lagged business traveler,” commented Mr. Qian Jin, Senior Vice President, Operations, China & Taiwan, Starwood Hotels & Resorts.

Located in the Nanhai Science & Technology Industrial Park, aloft Nanhai - Foshan will offer a fresh, fun and affordable way to enjoy Foshan City and all of the commercial, cultural and historical sites it has to offer.

As a Vision of W Hotels, aloft hotels are shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere.  aloft hotels offer a total sensory experience, with guestrooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms that complement the guest experience with oversized walk-in showers and amenities created by Bliss? Spa. Each aloft room is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms into sassy public spaces. Guests can work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and bar w xyzSM. The  re:chargeSM fitness center and splash, the indoor pool, give travelers options to d-stress and re-energize; while re:fuel by aloftSM, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.