Hong Kong launches 'smile offensive' to boost flagging tourism
06/11/2024|2:12:51 PM|The Week

Hong Kong's tourist board has launched a campaign to promote courtesy and good service towards visitors, said Hong Kong Free Press.

Starring actors Louis Koo and Ng Siu-hin, it aims to show "how we can all better demonstrate the hospitality by going the extra mile with small gestures".

But with much of the messaging targeted at hospitality and service workers, not everyone is convinced the plan is effective or fair.

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