After the Ministry of Culture and Tourism in August announced the resumption of a third round of outbound group tours, the South Korean tourism industry from officials to business participants has stepped up promotional efforts attracting Chinese tourists.
According to a report by Yonhap News Agency on Wednesday, officials from South Korea's tourism sector have been traveling to China to promote South Korea.
On the same day, the Korea Tourism Organization (KTO) held a tourism exchange event between the two countries in Beijing. Jang Mi-Ran, an official from South Korea's Ministry of Culture, Sports and Tourism, told the Global Times during the event that China and South Korea have reached a consensus on the importance of expanding people-to-people exchanges and will actively cooperate to promote exchanges.
Jang noted that the number of flights and ferries between South Korea and China is increasing. It is believed that the two countries will likely witness 12.8 million people-to-people exchanges.
According to Kim Jang-sil, director of the KTO, South Korea is expected to attract 2 million tourists within the year, and he will continue to promote South Korea to the Chinese tourism industry and consumers.
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