Sanya looks to revive travel market, focus on parent-child tourism
11/25/2022|2:40:24 PM|Shine

Cities and businesses are busy preparing for recovery of the tourism market in China with more family fun and better deals.

The popular coastal resort city of Sanya in south China's Hainan Province has been actively conducting business negotiations and hosting warm-up activities.

A delegation led by the Sanya Tourism Promotion Board comprising 22 tourism companies hosted business negotiations with their counterparts in Shanghai on Wednesday.

The board signed an strategic cooperation agreement on parent-child tourism product development and marketing campaigns with parent-child online travel operator maitao.com to boost the construction of a world-class coastal resort tourism destination.

Shanghai is an important tourist source market of Sanya with more than 20 flights between the two cities operated daily. And over 50,000 air trips from Shanghai to Sanya are recorded on average monthly in the latest three years, according to the board.

There has been a trend of younger Shanghai tourists to Sanya with young and middle-aged travelers growing steadily and accounting for 41% of the total. More than 50% are families with children, based on statistics for the last two years.

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